Chapel Law
Ground-up brand and custom WordPress build for a solo Missouri attorney. The brief: professional, low-maintenance, and built to run without attention.
Role
Designer & developer
Client
Chapel Law
Stack
WordPress · Tachyons · Advanced Custom Fields · Custom theme
Context
Chapel Law came through a referral from an existing client. A solo practitioner, she needed a clean, credible online presence and had a clear brief: professional, low-maintenance, and built to run without regular attention.
The Problem
The challenge wasn’t complexity — it was discipline. A solo attorney’s site needs to establish credibility immediately and then get out of the way. Too much clutter undermines the professional image; too little and there’s nothing for a potential client to trust. The site also needed to be genuinely maintainable: minimal plugins, no fragile integrations, nothing that would require a developer call for a routine update.
Approach
Ground-up brand and 100% custom WordPress theme built on Tachyons, with Advanced Custom Fields handling all content editing. The design was clean and typographically focused: clear service descriptions, easy navigation to contact. No page builders, no excess plugins. A well-structured theme a non-technical user could update without breaking anything.
Outcome
The site has required almost no maintenance since launch. Occasional bio updates, an added page here and there. For a solo practitioner who wanted it done right and then wanted to stop thinking about it, that’s the right result.